Turning Sportscom’s Annual General Meeting (AGM) into a sector-wide digital moment
SPORTSCOM is India’s apex industry body for sporting-goods manufacturers and service providers. Through advocacy, capacity-building, research, and industry collaborations, it works to strengthen the sports ecosystem and make the sector globally competitive.
The Challenge
Sportscom’s Annual General Meeting (AGM) is one of the most important industry events bringing together leaders, policy voices, and key stakeholders. However, its potential for wider sector influence had remained largely untapped online. With rich conversations happening in the room, the opportunity lay in amplifying them for a broader digital audience.
The Objective
To position the AGM as a flagship digital moment for the sports commerce sector by:
Showcasing the depth of conversations, speakers, and sessions
Expanding Sportscom’s reach and visibility across platforms
Building excitement before the event and maintaining momentum after
Creating a scalable communication blueprint for future events
The Solution
1. Pre-Event: Setting the Stage for High Engagement
We focused on building anticipation and clarity around the event using a structured communication plan:
Strategic content and theme development
A planned announcement calendar with timely follow-ups
Speaker and session highlights in varied formats for maximum impact
Proof-of-concept visuals and teasers
VIP and special guest announcements to widen reach
2. During the Event: Bringing the AGM Live to the Sector
To ensure the event’s energy was captured in real time:
A dedicated team shared live updates across platforms
An on-ground representative recorded short video bytes from speakers and attendees
Frequent posts ensured continuous visibility and engagement throughout the day
3. Post-Event: Sustaining the Momentum
To extend the life of the AGM content:
Quote cards featuring key takeaways from speakers and industry leaders
Personalised thank-you posts and curated materials for participants
Event recap reels that showcased the highlights in a dynamic, shareable format
The Impact
The platform experienced impressive growth in organic impressions and clicks, highlighting the effectiveness of our content strategy and technical SEO improvements. As the remaining technical updates are rolled out, we anticipate even further performance gains, setting the stage for continued success.
